Egg lovers can't get a break. Vital Farms to raise prices because of tariffs.

[Bernardo de La Paz]

Source: Market Watch via MSN

Vital Farms Inc. which bills itself as the top U.S. brand of pasture-raised eggs, said Thursday that while it was relatively insulated from the tariffs announced by the Trump administration, it won’t be totally immune.

The tariffs will raise costs by increasing prices of various commodities, including steel, and could also affect the purchasing behavior of its customers, the company said.

“We’ve announced to our retailer partners a modest, low-double-digit percentage-price increase for our shell-egg products that will go into effect this month,” Chief Executive Russell Diez-Canseco said, according to a FactSet transcript of the company’s earnings call with analysts.

In its quarterly filing Thursday, the company listed Kroger Co. Target Corp. Amazon.com Inc.’s Whole Foods and Sprouts Farmers Market Inc. as retail partners where it had a “strong presence.”

Read more: https://www.msn.com/en-us/money/companies/egg-lovers-can-t-get-a-break-vital-farms-to-raise-prices-because-of-tariffs/ar-AA1EpSRS

[niyad]

1. Last carton of Vital Farms I purchased was 5.62 at the evil empire, and 14

at King Soopers the next day. This is going to be interesting.

[LauraInLA]

5. The "same" type of Vital Eggs carton was $5.62 and then $14??? So they're giving Amazon a big price break? Or was it a

sale?

[niyad]

7. What does amazon have to do with it? walmart 5.62 and king soopers 14 the

next day.

[LauraInLA]

9. Sorry -- I thought Amazon was the evil empire ;). I was just surprised by the huge price diff and wondered if they

were on sale at Walmart or something. I normally see them at $8.99-11.99 here in Southern California.

[niyad]

11. Not a problem. wally world was the evil empire to me before amazon,

which I do not use, no matter what is on sale.

A friend who goes to one of the catholic church food banks here has gotten a dizen eggs the last two times he has gone.

[Miguelito Loveless]

17. There are so many

evil empires these day.

[IronLionZion]

21. Evil empire laughing all the way to the bank (TikTok Remix Song)

[quaint]

2. Now $10.99 from Whole Foods through Amazon.

Vital Farms Organic Pasture Raised Eggs Large Brown, 12 Count $10.99 ($0.92 / count)

I happily gave up eggs a few months ago.

[maxsolomon]

10. You didn't need to.

There are eggs for less than $11/dozen.

We're getting 18-packs in our CSA box for $8.

[quaint]

16. I did not give up eggs due to cost.

I used to be vegan but became lacto-ova vegetarian when my weight dropped too much in old age.
Also, through Amazon, all eggs are large but look jumbo with huge yolks I don't care for.
For baking, I've found success with Namaste's Egg Replacer.

[niyad]

12. 8.99 per 2 cartons pack at costco.

[ToxMarz]

3. It's not about charging how much more it costs to get the eggs to the consumers

It's about how much they think they can get away with in light of everything else going up and still stay under the wire with consumers not blaming them directly. Rather blaming the "tarrifs" buzzword they just learned.

[LauraInLA]

8. I know some companies will use this as an excuse, but I do believe it is a legitimate concern, especially

for smaller producers, those more connected to farmers like coops. Global events do affect them — the Ukraine war raised grain prices too much for our local CA pork supplier, one of the few I could find that took the welfare of the animals and the environment seriously enough. I know pastured chickens still require additional feed, and I’d bet tariffs will hit those commodities hard. Vital Farms may seem big, but it’s only 5-6% of the U.S. egg market.

[FailureToCommunicate]

4. Not just "egg lovers". Eggs are ingredients of many of our common foods. So, a big

"screw you" to all people who, you, know, eat.

But I'm sure he'll blame Biden.

[Martin68]

6. Sounds like a bullshit excuse to make more money.

[CloudWatcher]

13. Doublespeak

"tariffs ... could also affect the purchasing behavior of its customers"

Does this mean ...

1) Their customers might have less to spend on eggs, so they're raising prices to try and keep profits the same with lower volume? Or ...

2) Their customers are now pre-conditioned to accept rising prices and blame them on tariffs?

I really have no idea how to cut though the doublespeak.

[Miguelito Loveless]

18. Probably both

[newdeal2]

14. Trump's Advice: maybe the little girls can have just one or two eggs, not a dozen

[Bernardo de La Paz]

15. "Let them eat cake made with one egg, not two." . . . .nt

[flvegan]

19. So don't buy them.

Seems pretty simple. Want to see those prices come down? Leave them all with millions of eggs rotting on the shelves. Record profits garnered by fucking the American consumer at every single turn shouldn't be the accepted norm.

I wish just once, one of the analysts on earnings calls like this would just ask, "So what if the American shell-egg product purchasing consumer basically says 'fuck you and your bullshit price gouging, what then?'"

[cstanleytech]

20. I'm glad that I almost never eat or use eggs much anymore.