Meta aims to fully automate advertising with AI by 2026, WSJ reports

[highplainsdem]

Source: Reuters

Meta Platforms (META.O) aims to allow brands to fully create and target advertisements with its artificial intelligence tools by the end of next year, the Wall Street Journal reported on Monday, citing people familiar with the matter.

The social media company's apps have 3.43 billion unique active users globally and its AI-driven tools help create personalized ad variations, image backgrounds and automated adjustments to video ads, making it lucrative for advertisers.

A brand could provide a product image and a budget, and Meta's AI would generate the ad, including image, video and text, and then determine user targeting on Instagram and Facebook with budget suggestions, the report said.

Meta also plans to let advertisers personalize ads using AI, so that users see different versions of the same ad in real time, based on factors such as geolocation, according to the report.

-snip-

Read more: https://www.reuters.com/business/media-telecom/meta-aims-fully-automate-advertising-with-ai-by-2026-wsj-reports-2025-06-02/

[Scrivener7]

1. How many jobs does that represent? And will the profits now be distributed

through the organization, or will they just go to Zuckerberg and the head of the AI company?

I'm going to guess the latter. And if we add up all the times those kinds of jobs will be lost, and a handful of people get the spoils, what does our world look like?

AI is the devil.

[Chi67]

8. Not so fast

From what I can gather, what Meta is talking about here are small ads and banner ads on their apps. These are a tiny fraction of the ad business as a whole. Quite frankly, I'm surprised that this hasn't happened already. We are talking about the tiny little ads that annoy just about everyone on social media, and even this website. I would not say this is a massive threat to jobs. I'm in the ad biz and do some of these from time to time. They're not a big percentage of what we do, and I can see how these could be easily automated. That's not to say that AI won't have a bigger impact in the future.

[Scrivener7]

9. Oh, yes. Very fast. And you'll be thinking very differently about this in a year or two.

[Chi67]

10. Well

I also use AI quite a bit. There are things it’s good at and things it’s not. It’s completely dependent on metadata. There’s only so much that can be done with that. This is one of those examples that it can be good at, and that’s helpful. Things will change for sure, but as with any technological advancement, some jobs will go away and others will be created. As an example, cars did away with the horse and buggy as a main form of transportation, but people never stopped riding horses, they just didn’t do it as much. Buggies became trailers. CDs and MP3s did not do away with vinyl records, people just don’t buy them as much. Although that seems to be one thing that is making a comeback. It will be interesting to see what comes with AI. Of course there will be disruption, that always happens when tech advances.

[Scrivener7]

12. Again. Give it two years.

[C_U_L8R]

2. Let's see it do this

Creating a bunch of spammy unoriginal ads is easy, any human or machine can do it.
Let's see if it can make a Got Milk or a Whassup. Ads that break through the crap, that
entertain and persuade and define popular culture. That's the job, you hacks.

[twodogsbarking]

4. There were millions now there are few. Like bison.

[Chi67]

11. Exactly

[twodogsbarking]

3. The masses are asses and they intend to make sure that doesn't change.

[sinkingfeeling]

5. Another good reason to avoid Facebook.

[k_buddy762]

6. This will be swell

when Musk finally gets his chips in everyone's heads.

[Nigrum Cattus]

7. Facebook is a giant corporate tick -

Where the users are the "host" and product.
Most people go to sites to use someone's product,
not to be used by that site as the product.