Sponsors were asked to shell out $1 million for Sean Duffy's road trip reality show. Corporations came speeding in
Source: The Independent
Tuesday 12 May 2026 21:41 EDT
Corporations were reportedly asked to fork up as much as $1 million to sponsor Transportation Secretary Sean Duffy’s forthcoming America-themed road trip reality show, according to leaked documents. The top $1 million package includes being featured on a stop of Duffy’s Great American Road Trip, plus “branded activations and product showcases at multiple destinations,” according to slides obtained by Politico.
The steep price tag doesn’t appear to have stopped sponsors from hitching their wagons to the show, which is set to be released this summer as part of the American 250th anniversary celebrations. Top-tier corporations, including Toyota and Boeing, are listed as sponsors of The Great American Road Trip, Inc.m (sic) the non-profit of the same name producing the show.
“The Great American Road Trip Inc. is an independent non-profit with three key pillars: 1. To celebrate America’s 250th birthday; 2. To promote travel and tourism and; 3. To bring a focus the transportation, infrastructure and ingenuity that built America over the past 250 years and will build America over the next 250 years,” Tori Barnes, executive director of the group, told The Independent via email when asked about the reported sponsorship packages. “We are supported by partners who share these goals and believe in encouraging Americans to rediscover the people, places, and experiences that define our country.”
The Independent has contacted the Transportation Department, Toyota, and Boeing for comment. Critics alleged that major corporations with potential business before transit regulators shouldn’t be sponsoring a media project involving the nation’s top transit official.
Read more: https://www.the-independent.com/news/world/americas/us-politics/sean-duffy-sponsor-road-trip-reality-show-b2975430.html
REFERENCE - https://www.democraticunderground.com/10143662962
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